Meet Visa: Reintroducing the Iconic Visa Brand to Everyone, Everywhere

Published in World
Thursday, 22 July 2021 17:07

Multi-year brand evolution highlights the power of Visa’s trusted global network, enabling modern money movement and expanding economic access

SAN FRANCISCO, CA – JULY 22, 2021 – Inviting the world to ‘Meet Visa,‘ the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company’s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa’s iconic brand.

More than 60 years ago, when Visa was founded, few could imagine a world beyond cash and checks. Visa’s founding vision to introduce a more secure, reliable and convenient currency in digital form began with a simple question: what if money became fully electronic? Today, Visa continues to anticipate the future of digital commerce, providing access through its secure global network working for everyone, everywhere.

“People think they ‘know’ Visa. Consumers and businesses trust the power of those four letters and see it when they open their wallet, pay a vendor, walk into a store or check out online. What they don’t see is how those four letters operate the most dynamic network of people, partnerships and products,” said Lynne Biggar, Executive Vice President and Global Chief Marketing Officer, Visa. “We are on a mission to ensure that Visa is seen as more than a credit card company and understood as a trusted network that drives commerce forward.” 

While Visa continues to shape the physical and digital credit or debit card transaction, it also increasingly sits at the center of enabling money movement. A company built on access to economic inclusion, the Visa network connects 3.6 billion credentials, over 70 million merchant locations, tens of thousands of partners and powers more than $11 trillion in total volume annually. Over the last five years alone, Visa has invested $9 billion in technology to shape the future of commerce, delivering a differentiated set of products, services and benefits.[1] Visa’s network helps enable a gig-worker with the flexibility to get paid in real time, facilitates person to person payments that can send and receive money between billions of cards and accounts worldwide, and large corporate payments to be made more effortlessly across borders, as just a few examples.

Illustrating the scope of Visa’s capabilities, initial elements of Visa’s brand evolution include:

‘Meet Visa’ films spotlight the power of the network. Developed by Visa’s global creative agency of record, award-winning Wieden+Kennedy, Visa is unveiling a short film directed by Malik Hassan Sayeed that invites the world to ‘Meet Visa,’ a network working for everyone. Complementing this introductory film is a series of shorter digital films and photography that showcase the breadth of the Visa network working to provide access and advancing commerce for real people in real places around the world. Brought to life by some of the best and most diverse creative talent including Sayeed, Visa also worked with photographer Camilla Falquez and Argentinian directing team Pantera & Co. – Brian Kazez, Pato Martinez and Francisco Canton – to vividly capture moments such as:

New Visa brand identity symbolizes change. Visa has long stood for trust, security, acceptance and inclusion. These core values, in addition to the goal of enabling access for everyone to participate in the global economy, will be expressed through a modernized, dynamic visual brand identity, built in partnership with leading global brand design firm Mucho. The ‘Meet Visa’ campaign shares an initial glimpse into the evolved visual brand identity launching later this year, featuring refreshed colors for digital impact, a custom font created for optimal digital experiences and an updated brand symbol designed to express the purpose behind the organization.

our busines demands that the role of our company extends far beyond transactions.

Over the course of 2021, Visa’s new brand identity will become visible in all 200+ countries and territories Visa operates in, cutting across the company’s primary business strategy encompassing:

  • Consumer payments, focusing on expanding access and moving the $17 trillion spent in cash and checks globally to digital payments.
  • New payment flows including cross-border person-to-person payments and a range of value-added services that help businesses of all sizes navigate today’s landscape; identify new growth opportunities; and maintain our mission of making Visa the most secure, resilient and reliable network.
  • A diversity of offerings and solutions through burgeoning partnerships with fintechs and established brands, relationships with governments around the world and innovative technology built for the future.

“We are capturing the bold ambition of Visa with this brand evolution as a way to express what we stand for and what we strive for,” continued Biggar. “With the world reopening and with money increasingly moving in new ways, there’s no better time to showcase the work we do and the impact a purpose-driven brand with Visa’s scale can have to enable individuals, businesses and economies to thrive.”

For more information on “Meet Visa,” visit https://usa.visa.com/our-purpose/leading-by-example.html.

About Visa Inc.

Visa is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device. As the world moves from analogue to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information visit usa.visa.com/about-visa, visa.com.ge, facebook.com/VisaGeorgiaGE



[1] Visa Financial Analysis 2020

News Release of the Visa

Irakli Kobakhidze elected as Vice President of PACE

Published in Politics
Monday, 27 January 2020 18:22

Irakli Kobakhidze, a member of the Georgian Parliament, has been elected as Vice President of the Parliamentary Assembly of the Council of Europe (PACE).

The voting was held as part of the Winter Session of the Parliamentary Assembly of the Council of Europe (PACE) in Strasbourg today.  The Delegation of the Parliament of Georgia, headed by Irakli Kobakhidze, participates in the session.

19 candidates have been elected as Vice Presidents of PACE.

Twenty Vice-Presidents are elected annually at the beginning of an ordinary session and remain in office until the opening of the next session.

As a reminder, Georgia took over the chairmanship of Council of Europe’s (CoE) Committee of Ministers for a six-month term starting November 27.

Georgian Foreign Minister Davit Zalkaliani will deliver a speech at the Winter Session of the Parliamentary Assembly of the Council of Europe (PACE) in Strasbourg today.

On January 28, President of Georgia Salome Zurabishvili will address Assembly members as well. The Presidents of Georgia and the Republic of Moldova, as well as the Georgian Foreign Minister and President of the Committee of Ministers and the newly-elected Secretary General of the Council of Europe, will address PACE and answer questions.

Debates on the agenda include a complementary joint procedure between the Committee of Ministers and the Assembly in response to a serious violation by a member State of its statutory obligations, the functioning of democratic institutions in Poland, and reported cases of political prisoners in Azerbaijan.

 

Visa appoints Vira Platonova as Senior Vice President, CISSEE Group Country Manager

Published in World
Friday, 28 September 2018 13:54

Tbilisi – 28 September 2018 - Visa Inc. today announced that Vira Platonova will rejoin the company as Senior Vice President and Group Country Manager for Visa CISSEE, effective October 22, 2018. Platonova, who worked for Visa from 2007-2010 in Ukraine, will oversee all Visa operations  in seventeen markets across Eastern Europe, Central Asia and Southeast Europe. She will report to Visa’s Regional President of CEMEA, Andrew Torre, and join Visa’s Central and Eastern Europe, Middle East and Africa (CEMEA) regional management team.

Platonova is a highly experienced executive in the payment systems and retail banking sectors. Her seventeen-year career includes strategy development and implementation, business development and operational management. Vira joins Visa from MasterCard, where she was the General Manager for the company’s representative office in Ukraine, Moldova, Georgia and Central Asia for more than eight years.  

“We are delighted to welcome Vira back to our team,” said Andrew Torre, Regional President, CEMEA, for Visa. “Vira brings an enviable record of building strong teams and lasting partnerships across the payments landscape, as well as the strategic leadership that is expected of a global industry leader like Visa. Her appointment is also a signal to the market of our commitment to drive digitization through the delivery of innovative products and services for the benefit of our financial institution clients, cardholders, merchants and government partners.”

“I am excited to rejoin Visa during this exciting milestone in its history, when it celebrates its 60th anniversary. I believe that Visa across CISSEE, as well as globally, is uniquely positioned to help reshape consumer experiences and lead the future of commerce,” said Vira Platonova. “The seventeen markets comprising CISSEE have tremendous potential not only for business growth but also to deploy new technology and business models. I am thrilled that I have the opportunity to come into a great organization, a global leader in payments, with the room to shape the way we think about our future locally, projecting our global ambition to the countries we serve.”

As part of Visa CEMEA’s regional management team, Platonova will also represent CISSEE within the regional and global Visa network, ensuring that best practice from other markets can be offered to the regional payment ecosystem.

About Visa Inc.

isa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.corporate.visa.com, www.visasoutheasteurope.com, https://www.facebook.com/VisaGeorgiaGE, www.visanewscissee.com

Mike Pence: “We are here today, with the steadfast assurance of the United States of America to tell our friends in Georgia: We are with you!”

Published in military
Thursday, 03 August 2017 10:49

“We stand with you because we know the wisdom of that ancient Georgian saying there is -- “strength is in unity.” So in unity, together, we will be strong in arms.   The President sent me here to this place, at this time simply to thank all -- thank you for stepping up to serve your nations, for standing in the gap on this great frontier -- united in the defense of freedom. You are the best of us -- heroes all. United States and Georgia are bound together by the abiding oath of friendship and by our shared commitment to the cause of freedom.” – these words were addressed by US Vice President Mike Pens to Georgian and American soldiers which are participating in a multinational exercise "Nobel Partner 2017", at Alekseevka Aviation Base.

In his speech US Vice President underlined the importance of the exercise and mentioned that the strategic partnership between the United States and Georgia is stronger now than ever before: “This joint exercise is a tangible sign of our commitment to each other to make it stronger still. Exercise Noble Partner brings together the Armed Forces of the United States, of Georgia, and many other nations to train together and execute complex operations. Noble Partner will strengthen Georgia’s ability to defend itself in the years ahead. It will prepare Georgian soldiers to join NATO’s Response Force in the future. This exercise is a testament to your professionalism, to the high value that the United States and our NATO allies place on Georgia’s security”.

Mike Pence also recalled Georgian peacekeepers who’ve given their lives in Afghanistan and emphasized that the American people remember their sacrifice and their families on this day.  

US Vice President once again expressed support of the United States for Georgia’s sovereignty and territorial integrity within its internationally recognized borders and said that The United States of America, under President Donald Trump, will reject any claim, at any time, by any nation that undermines this enduring principle.

President of Georgia Giorgi Margvelashvili and Defence Minister of Georgia Levan Izoria welcomed Georgian and American military units. “The Armed Forces of our countries are on Georgian soil to defend our dignity, security and freedom. That’s why you are nobles and your partnership is very important for our common well-being,” said Giorgi Margvelashvili.

The Minister of Defence emphasized the importance of multinational exercise and the visit of the US Vice President: “The name Noble Partner has not been randomly selected. This name was deserved by the reliability, contribution and devotion of our soldiers. The visit of the US Vice President is a support for Georgia’s territorial integrity and sovereignty, as well as the support of our democratic development”.

After completing the official part of the event held in the Alekseevka Aviation Base, US Vice President Mike Pence spoke to Georgian and American soldiers personally and took memorable photos.

Mike Pence has completed an official visit to Georgia with a meeting with the participants of "Noble Partner 2017".

US Vice President arrives in Tbilisi

Published in Politics
Tuesday, 01 August 2017 11:20

Vice President of the United States Mike Pence arrived in Tbilisi. Prime Minister of Georgia Giorgi Kvirikashvili and his spouse Maka Tsinadze greeted the Vice President and his spouse Karen Pence. The official meeting ceremony was held at the Tbilisi Shota Rustaveli International Airport.

Today the Prime Minister will host the US Vice President, his spouse and the members of the American delegation at an official dinner.
The US Vice President was invited to Georgia by Prime Minister Giorgi Kvirikashvili. Respective visit is held within the frames of Pence's first European tour.

PM's Meeting with Microsoft Vice President

Published in Politics
Friday, 20 January 2017 12:45

Georgia is a success story, a regional leader in licensed program use, development of innovations, and protection of intellectual rights, multinational technology company Microsoft's Vice President Toni Townes-Whitley stated during a meeting with Georgian Prime Minister Giorgi Kvirikashvili. According to her, Microsoft is considering different directions for deeper cooperation with Georgia.
Giorgi Kvirikashvili familiarized the Vice President of Microsoft with the Government's four-point reform agenda, with the promotion of startups and use of modern technology and innovations in business development. According to the Head of Georgian Government, the cooperation between Microsoft and the Georgian Innovation and Technology Agency is very important in this regard.
The Prime Minister thanked Microsoft for support in the fields of education and innovation, and expressed hope for deeper cooperation.

SES JOINS NEWLY ELECTED BOARD OF 5G INFRASTRUCTURE ASSOCIATION

Published in World
Tuesday, 13 December 2016 17:26

Christine Leurquin of SES elected to the Board of the 5G Infrastructure Association

LUXEMBOURG, 12 December 2016 -- SES S.A. (Euronext Paris and Luxembourg Stock Exchange: SESG) announced today that Christine Leurquin, Vice President, Institutional Relations and Communications at SES, has been elected to the Board of the 5G Infrastructure Association.

The role of the 5G Infrastructure Association in the 5G Infrastructure Public Private Partnership (PPP) is to be the counterpart to the EU Commission on the private side of the 5G PPP. Its work includes preparing contributions to the dedicated 5G PPP work program in Horizon 2020. Its aim is also to contribute to 5G policy-oriented topics on standards, spectrum and trials, as well as interaction with international partners.

Once deployed, 5G will be the key enabler for the further digitalisation of the European economy, accommodating the diverse connectivity needs of industrial applications such as high speed, low latency, resilience and ubiquity. 5G networks will serve a broad range of industries, especially the automotive, transportation, healthcare, energy, manufacturing and media and entertainment sectors.

“5G is a strategic technology representing a critical building block of the European digital society in the next decade. The satellite industry is active in 5G initiatives, such as the EU’s Horizon2020, ETSI, ESA, CEPT, the 3GPP and the 5GPPP,” said Christine Leurquin. “The satellite, terrestrial and other industries must work closely together to make 5G deployment a success. Only an open dialogue and collaboration will create the hybrid networks that will provide truly seamless geographic coverage and ubiquitous user experience.”

SES has been one of the contributors to the 5G initiatives, including the 5G Action Plan. In July 2016, SES signed the “5G Manifesto for Timely Deployment of 5G in Europe”, a document fostering effective interactions and collaboration with industry verticals and formation of ecosystems.

To provide further global and scalable next generation connectivity, SES has invested in high throughput Geosynchronous Earth Orbit (GEO) satellites and O3b’s Medium Earth Orbit (MEO) satellites. The combination of GEO’s high-powered global coverage and MEO’s low latency capabilities will accelerate the 5G deployment.

Follow us on:

Twitter: https://twitter.com/SES_Satellites

Facebook: https://www.facebook.com/SES.YourSatelliteCompany

YouTube: http://www.youtube.com/SESVideoChannel

Blog: http://www.ses.com/blog

SES Pictures are available under http://www.ses.com/21472913/Our_Pictures

SES White papers are available under http://www.ses.com/18681915/white-papers

About SES

SES is the world-leading satellite operator and the first to deliver a differentiated and scalable GEO-MEO offering worldwide, with more than 50 satellites in Geostationary Earth Orbit (GEO) and 12 in Medium Earth Orbit (MEO). SES focuses on value-added, end-to-end solutions in four key market verticals (Video, Enterprise, Mobility and Government). It provides satellite communications services to broadcasters, content and internet service providers, mobile and fixed network operators, governments and institutions, and businesses worldwide. SES’s portfolio includes the ASTRA satellite system, which has the largest Direct-to-Home (DTH) television reach in Europe, and O3b Networks, a global managed data communications service provider. Another SES subsidiary, MX1, is a leading media service provider and offers a full suite of innovative digital video and media services. Further information available at: www.ses.com

The Head of Georgia’s mission to Geneva has been elected Vice President of UN Human Rights Council

Published in Politics
Tuesday, 06 December 2016 15:40
Permanent Representative of Georgia to the UN Office and other international organizations in Geneva Shalva Tsiskarashvili was elected Vice President of the UN Human Rights Council at the organisational session of the eleventh cycle of the UN Human Rights Council. Georgia, which was elected to this position for the first time, will carry out the Vice President’s functions during 2017. 
Georgia's Permanent Representative, together with the President of the Council and other members of the bureau will take part in the development of organizational and procedural issues and will chair the meetings.
In 2017, representatives of Egypt, Iraq and Switzerland will fulfill the functions of co-vice-presidents. Georgia has been elected as a member of the UN Human Rights Council for the years of 2016-2018.

QVC INKS LONG-TERM CAPACITY RENEWAL, MOVES TO CENTRE OF THE ARC WITH SES

Published in World
Monday, 06 June 2016 19:34

Latest deal in 20-year-plus relationship taps premier cable distribution neighbourhood
LUXEMBOURG, 6 June 2016 – SES S.A. (Euronext Paris and Luxembourg Stock Exchange:
SESG) announced today that QVC has renewed a key, multi-year capacity deal and moved a
significant block of its regional shopping channel content to the centre of the orbital arc, fast
becoming the premier content distribution platform over North America.
As part of the agreement, QVC, a world leading video and ecommerce retailer, has signed a
capacity extension to deliver a major portion of its regional 24/7 shopping shows and exclusive
product showcase lineup on the SES-3 satellite. The deal represents QVC’s steady migration to
one of three SES satellites (SES-1, SES-3, AMC-18) hosting the next-generation, centre of the
arc cable neighbourhood. SES-3 is also home to QVC Plus, the multichannel retailer’s newest
US broadcast.
QVC has delivered much of its growing and increasingly tailored lineup of specialised shopping
channels in North America and Europe over SES satellites for nearly 30 years.
“QVC provides consumers with an engaging and entertaining shopping experience across web,
mobile, TV and social platforms,” explained Joe Micucci, Vice President of Broadcast
Engineering for QVC. “We strive to provide a seamless and consistent experience across
platforms, and our satellite distribution is a big part of this strategy. We have tapped SES’s nextgeneration
cable neighbourhood, confident that it will provide decades of reliable programme
delivery, much like SES has done since the early years of our network.”
“QVC has played a major role in redefining retail – checking out a dynamic and diverse range of
products in the comfort of our homes, and at our fingertips on tablets and smartphones
anywhere in the world,” said Steve Bunke, Vice President of North America Media Services for
SES. “SES and QVC have developed a collaborative relationship aimed at keeping storefronts
open for business 24/7 with reliable programming distribution and enabling QVC to innovate
new, exciting retail opportunities around the globe.”
About SES
SES (Euronext Paris and Luxembourg Stock Exchange: SESG) is the world-leading satellite
operator with a fleet of more than 50 geostationary satellites. The company provides satellite
communications services to broadcasters, content and internet service providers, mobile and
fixed network operators and business and governmental organisations worldwide.
SES stands for long-lasting business relationships, high-quality service and excellence in the
satellite industry. The culturally diverse regional teams of SES are located around the globe and
work closely with customers to meet their specific satellite bandwidth and service requirements.
SES holds a participation in O3b Networks, a next generation satellite network combining the
reach of satellite with the speed of fibre.
Further information available at: www.ses.com.

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