The EU-supported Akhalkalki Local Action Group (LAG) in Georgia recently started a bilingual online campaign to raise awareness among the non-Georgian speaking population about the COVID-19 outbreak. The aim of the campaign is to inform non-Georgian speakers about the current state of emergency and the health protection measures available.
LAG has disseminated over 10 videos in both Georgian and Armenian through social media. In addition, over 15 bilingual posters have been circulated, containing information from the World Health Organization, the National Centre of Disease Control and Prevention, and the Georgian Government.
Locals are systematically informed about the lockdown and self-isolation rules, protocols for going out, healthcare measures and focal contact points.
The campaign is part of the project ‘Promoting a new rural development approach in Akhalkalaki’. It is implemented under the European Neighbourhood Programme for Agriculture and Rural Development (ENPARD).