On October 18, Smile-Expo held the first Georgia iGaming Affiliate Conference in Tbilisi. The event was dedicated to the specific nature of online and offline gambling business operations, Georgian gambling market prospects, and casino promotion using affiliate marketing.
The conference brought together casino managers, affiliate network representatives, government officials, webmasters, arbitrage experts, SEO specialists, as well as gambling regulation and taxation professionals.
Sviatoslav Slaboshpitskiy, Head of SEO at Digital Choo (DC), spoke on the topic: The Art of War in SEO: How to Win the iGaming Niche. The speaker stressed that one should develop niche websites to achieve efficient results. At the same time, it is significant to analyze the response and to evolve resources showing the best performance. Sviatoslav also talked about the rules of SEO team building. The expert recommended entrusting the content creation to single-discipline specialists as well as developing checklists and tutorials for newcomers.
Dmitriy Makarov, CEO at Zlodei Advertising Agency, and Gleb Sanzharevsky, CMO at Zlodei, made a collaborative presentation dedicated to ad placement on YouTube and Twitch. They explained that promotion via influencers could increase conversion better than direct advertising. The experts stressed that user stories and popular memes made ads more fruitful.
Nikola Minkov, CEO at Serpact, examined the application of the so-called Featured Snippets, zero blocks in the search results. According to the speaker, Google provides users with such snippets in 40% of the queries. They allow online resources to generate organic traffic and enhance the click-through rate.
The audience was intrigued by Ketevan Bitskinashvili, Chief Financial Officer at the Ministry of Finance of Georgia. The speaker told them about the special features of the Georgian gambling market regulation. She mentioned that the cost of gambling permissions depended on a venue type, a target region, and a number of installed gambling machines. The same parameters affect tax rates.
Ms.Ketevan stated that Georgia had already issued 214 gambling licenses. 20 casinos are operating in the country now. 10 of them are located in Batumi and its suburbs, 6 in Tbilisi, and one each in Gudauri, Tskhaltubo, Kazbegi, and Sighnaghi.
Giorgi Gvenetadze from Adjarabet raised an issue of online casino customer acquisition. The speaker believes that the core feature of advertising banners used by Georgian casinos is the availability of luxury car images. Besides, promotion messages mostly appeal to senses of beauty, control, and simplicity.
The conference featured a panel discussion titled ‘Offline and online casinos. Review of tools for the competition for user attention’. It involved:
- Shota Amiranashvili, President of the Association of casinos in Adjara;
- Levan Kavtaradze, Director of Gaming department at Pokermatch;
- Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet;
- Lavrentiy Gubin from Shangri La Casino, an invited guest.
Experts said that primary advantages of land-based casinos included reach experience of the gaming process, expensive surroundings, and staff attentiveness. Virtual gambling platforms are lack of these aspects. Therefore, discussion participants think that offline gambling venues will never shift to the online space.
Speaking about the most in-demand gambling entertainments, specialists highlighted simple and user-friendly games like roulettes. Moreover, they noted that poker was becoming less popular because of the high buy-in. Currently, we can see a crypto casino trend, as such platforms ensure anonymity.
Participants also focused on the state regulation of the gambling market. According to them, countries failing to regulate the gambling business lose money that could go to the government budget as taxes. One more fact specified: gambling advertising bans give an impetus to look for new audience engagement channels.
The conference ended with a party. Guests, speakers, exhibitors, and sponsors were able to enjoy live music, Georgian sweets, beverages, and snacks. The afterparty allowed participants to communicate in a relaxed atmosphere and establish useful business contacts.
We express our gratitude to the Afterparty Sponsor, NOFLEAD gambling resource, helping to carry out the afterparty in an extremely comfortable environment.
Sponsors, exhibitors, and participants
Companies offering various iGaming goods and services introduced their solutions and services in the exhibition area. Event sponsors were exhibitors as well.
Badge and Bag Sponsor: Digital Choo, an international marketing agency with deep expertise in gaming.
Exhibition Area Sponsor: SoftGamings, a provider of advanced В2В solutions for online casinos.
Afterparty Sponsor: NOFLEAD, an online gambling resource aimed at both beginners and experienced gamblers.
Lanyard Sponsor: ZLODEI, an advertising agency with deep expertise in native advertising.
By the way, attendees were able to examine a stand by IBCCS TAX, an international company providing a wide range of fiduciary services.
Another event participant was Partners.io, an affiliate network for cryptocurrency gambling programs.
The Smile-Expo team expresses its gratitude to sponsors, speakers, and exhibitors for participation in the conference. We look forward to seeing you at the next events dedicated to gambling and affiliate marketing.
On October 18, Tbilisi will host the first Georgia iGaming Affiliate Conference dedicated to gambling business in the offline and online segments. Meet the companies that will become the participants. At the event, you’ll have a chance to talk to their representatives, ask your questions and arrange further collaboration.
Find out whom to meet at the conference! Check out the infographics.
Guests arriving at the conference from abroad will enjoy a special offer and save on accommodation at the best hotels in Georgia.
- Radius Hotel Tbilisiprovides a discount to foreign guest of the event – 20%;
- MercureTbilisiOldTown – 20%;
- IbisStylesTbilisiCenter – 20%.
Each hotel offers the high level of service, comfortable housing conditions, and is located near the event venue.
Become a conference participant and get a chance to talk to the industry leaders.
On October 18, Smile-Expo will organize Georgia iGaming Affiliate Conference – a practical event dedicated to affiliate marketing in the offline and online gambling business. Speakers will discuss the efficient strategies for attracting clients and traffic, as well as the legal aspects of land based and virtual casinos operations.
Conference website already features seven expert presentations and two participants of the panel discussion: “Offline and online casinos. Review of tools aimed at user attention”. Presenting the event program, organizers also announced a new special offer: Kyiv-Tbilisi Affiliate Journey, allowing to buy two tickets to events in Tbilisi and Kyiv.
What to expect from Kyiv iGaming Affiliate Conference?
Kyiv will host the second annual conference dedicated to iGaming affiliate marketing on September 26. Attendees of Kyiv iGaming Affiliate Conference 2019 will enjoy latest insights, interactive program, lots of networking, communication with experts from five countries, and a demo zone with reputed companies.
Speakers of the conference include webmasters, affiliates, arbitrage specialists, marketers and top lawyers. They will address key issues:
- How to get maximum quality traffic from the CPA networks?
- How blockchain influenced the gambling market?
- Why advertisers and affiliates need to work together to reach the best result?
- How to find traffic for betting mobile app?
- How to build funnels while working in the gambling niche?
- What is important for banks and regulators in the activities of operators and affiliates?
- Gambling market in Africa: what this is and is there money?
Besides, a panel discussion will take place as part of the event, highlighting gambling, betting, esports, as well as finding the balance between these sectors.
A double ticket to Kyiv – Tbilisi Affiliate Journey
Specialists working in the iGaming segment will learn useful knowledge at Georgia iGaming Affiliate Conference and Kyiv iGaming Affiliate Conference, having a chance to talk to local experts, find out more about the operations in the region, and learn about the prospects for launching and expanding the business.
That’s why, Smile-Expo is offering you a Kyiv-Tbilisi Affiliate Journey, allowing to get one ticket for two conferences at the best price. The price for one ticket till September 3 comprises €150 only.
Each week, the price will grow €50, and with each price increase, we’ll add new exciting options from the organizers into tickets. Kyiv-Tbilisi Affiliate Journey will last one month, ending on September 22.
You can buy a double ticket on websites of both conferences, the special category is open on the pages of registration.
Gambling Business in Georgia: How to Set Up Business and What Are Gambling Regulation Features? Program of Georgia iGaming Affiliate Conference
On October 18, Georgia will host the first training event dedicated to relevant issues of online and offline gambling, its marketing aspects and prospects. Georgia iGaming Affiliate Conference will bring together gambling operators, government officials, affiliates, and webmasters. The event is organized by Smile-Expo International Company.
About the program
Conference speakers will talk about new gambling legislation, advantages of Georgia as a gambling region, and a specific nature of casino establishment. A part of the program will cover traffic generation and affiliate network promotion. Meet experts who will highlight these topics.
Teona Shiukashvili, Head of Gambling Business Regulation Division at Georgia Revenue Service since December 2018. She has been operating in the public sector for 13 years. The expert has 10 years of experience in the issuance of business permits for the gambling activity and control over the conditions of issuance.
Teona will make a presentation: Amendments in laws and regulation of Georgian gambling business.
Cezary Zieniuk, Managing Director at IBCCS Georgia. He specializes in international tax planning, corporate management, and business consulting. Cezary helps investors to save on taxes and administrative expenditure. Earlier, he worked for Cyprus-based company, Seamark Consultants Ltd, and served as an ambassador of PwC.
Presentation: Establishment of gambling business in Georgia. Boost at the start.
Sofia Karapetyan, Marketing manager at Eclipse Casino Batumi. She has been working in the gambling business since 2009 at such companies as Storm International, Shangri La Casino Tbilisi, Casinos Austria International, and Ambassadori Casino Tbilisi.
Sofia will raise the topic: Gambling analytics and marketing for entrepreneurs. The increase of what metrics will provide the largest profit.
Roman Manuylov, Chief Marketing Officer and PR at Alfaleads. He has 9 years of experience in marketing and 7 years in arbitrage. The expert focused on advertising, analytics, СРI, СРА and ASO. He worked for Snaappy LLC and Adnow.com. Author of more than 190 materials published in mass media.
Roman will explain how to get maximum quality traffic and save money when promoting products using affiliate networks.
The icing on the cake of Georgia iGaming Affiliate Conference is a panel discussion titled ‘Offline and online casinos. Review of tools aimed at user attention’. Meet the first participants: Shota Amiranashvili, President of the Association of casinos in Adjara, and Giorgi Gvenetadze, Head of Product Marketing Department at Adjarabet. Giorgi will also deliver an individual presentation at the conference.
What is better: online or offline? Is there a need to choose? You will be able to discover this as part of the panel discussion. Participants will discuss advantages of land-based gambling venues and their online analogs, as well as their interaction methods.
VIP ticket owners will be able to continue networking in the relaxed atmosphere and to communicate with speakers and exhibitors of Georgia iGaming Affiliate Conference at the afterparty.
While the conference program is being elaborated, organizers are offering the lowest price of Business tickets for those who are ready to participate in the event and grow their businesses. The ticket cost is temporary reduced to 80 EUR. Seize such a chance, register to Georgia iGaming Affiliate Conference right now!