Visa introduces ‘Visa Secure’ – a new program for frictionless payments and improved online experience

Published in World
Tuesday, 21 April 2020 15:46

Visa Secure uses EMV® 3-D Secure specification to provide customers with a better eCommerce experience and support merchants to reduce cart abandonment

Tbilisi, April 21, 2020 – Visa Inc. (NYSE: V), the world leader in digital payments, introduced Visa Secure (previously known as Verified by Visa), an updated program to help make online payments more secure. Available across the Central and Eastern Europe, Middle East and Africa (CEMEA) region, including Georgia, Visa Secure provides rules and policies merchants and issuing banks have to follow to authenticate eCommerce transactions and verify cardholder identity before a transaction can be authorized. 

Visa Secure uses the latest EMV 3-D Secure (3DS) specification, which is the new industry-wide messaging protocol designed to promote frictionless consumer authentication. It enables consumers to verify their identity with their issuing bank or other entity (issuer) when making card-not-present (CNP) eCommerce/online payments. The additional security layer helps prevent unauthorized CNP transactions and helps protect merchants from exposure to CNP fraud. 

Visa Secure has been designed to provide increased fraud protection, minimize cardholder friction, and increase the completion of sales, leading to a better experience for all parties involved. For merchants, Visa Secure delivers greater fraud prevention by sharing up to ten times more data with issuers for better risk analysis and advanced decision making. This helps both merchants and issuers detect and avoid fraud more effectively. Consumers can also benefit from a smoother and consistent user experience across multiple payment channels, including mobile web, in-app and digital wallet payments, without any compromise in security.

Cristina Doros, Visa country manager for the Caucasus region: “Visa has been helping online merchants and issuers identify potentially fraudulent transactions with 3DS for nearly 20 years. eCommerce in Georgia is growing rapidly. Consumers expect always-on connectivity with mobile devices and rely on retailers to provide payment experience both secure and frictionless. That is where the new Visa Secureprogram comes into effect. Visa Secure offers significant enhancements in eCommerce fraud detection capabilities for issuers and merchants and can reduce friction for cardholders at checkout.”

###

About Visa Inc. 

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/about-visa, www.visasoutheasteurope.com, https://www.facebook.com/VisaGeorgiaGE

 

Read 167 times

Related items

  • Visa launches #She’sNext educational online program for Georgian women entrepreneurs

    Tbilisi, September 2020– Visa, the world’s leader in digital payments, announced the launch of #She’sNext free online educational program for Georgian women entrepreneurs and small business owners in partnership with Women for Tomorrow and Forbes Woman Georgia as part of the global She’s Next initiative.

    Launched in 2019 in the United States, today She’s Next, Empowered by Visa is expanding globally as a part of Visa’s ongoing commitment to support micro and small businesses overall and female entrepreneurs in particular.

    Small and micro businesses are at the heart of the current economic crisis, many have been forced to close or are struggling to stay afloat. While there is a high demand for e-commerce, to further elevate the capabilities of digital payment experiences in Georgia Visa has implemented a number of initiatives for secure and widely available online payment capabilities for SMEs. Visa has launched in Georgia Visa Small Business Hub, an online platform providing tools and information on how to start, run and grow small businesses, as well as special offers from Visa partners to support SMEs.

    The She’s Next campaign is designed to further empower female entrepreneurs by offering educational and networking activities for female entrepreneurs.

    Within the 1st wave of Georgia’s She’s Next campaign, Visa in partnership with Forbes Woman Georgia, is launching She’s Next portal to feature stories of women in business. The stories reflect on the way She’s Next Ambassadors have gone to build their business. As a part of the educational program, Visa and Women for Tomorrow will host 4 webinars from leading business women, coaches, experts and motivational speakers in the period of September, 7-28, 2020.

    Women entrepreneurs and small business owners will be able to develop their practical skills and gain knowledge in various aspects of business management, personal development, crisis management strategies, and negotiation skills. The educational program and inspiring success stories will provide the program attendees with the necessary practical tools and inspiration to create, develop and scale a competitive business in different industries and fields.

    The list of speakers of the program includes: Nina Kobakhidze, Chair of the board of Business leaders’ Federation “Women for Tomorrow”; Nino Zambakhidze, Chairwoman of Georgian Farmers’ Association; Irma Daushvili, Co-Founder and General Director, DIO; Tinatin Rukhadze, Founder and General Director of the global research-consultancy company “ACT”; Tamar Kerdzaia, Rector of the European University, Natalia Toloraia, Founder and General Director, Natali Group; Rusudan Telia, Co-Founder and Executive Director of ACT Global; Ketevan Qvartskhava, Partner of the BLC Law Office.

    “Small businesses are the backbone of local economies around the world. They are the biggest employers, job creators and contributors to the national GDP. At Visa, empowering female entrepreneurs is a business imperative. We support their growth and success and are committed to providing women-owned small businesses with tools, resources, insights and networking opportunities that can help them grow their businesses.” – said Cristina Doros, Visa Country Manager for the Caucasus Region. “Our educational program in Georgia as a part of the global She's Next initiative will help women acquire the necessary knowledge and skills to develop and transform their businesses. Today, small and medium-sized businesses are one of the most affected by the pandemic sectors of the economy. Such assistance is extremely important for the adaptation of business to the new reality and its further sustainable development."

    “Our main objective is to enhance women’s role in our country’s economic growth and development through supporting our members in pursuing their career goals. Women for Tomorrow is a strategic driver that unites women business leaders, entrepreneurs, top-level managers, young women in leadership and companies involved in mediation with public agencies and representative bodies. Together we will be able to enhance women’s economic role by eliminating financial, social and legal barriers.” – said Nina Kobakhidze, Chair of the board of Business leaders’ Federation “Women for Tomorrow”.

    #She’sNext educational program in Georgia kicks off on Monday, September 7, 11:00 with the first webinar on the topic: “Power of Leadership - How Do Women Generate Leadership & What Skills Do Women Need to Be an Effective Leader?”

    Speakers of the webinar:

    • Nina Kobakhidze, Chair of the board of Business leaders’ Federation “Women for Tomorrow”

    Nino Kobakhidze’s name is associated in developing various initiatives in the public (governmental and community levels) and private sector. Among her multiple initiatives and achievements, there are: structural reforms for effective public administration, activation of the international education center, establishment of the Solidarity Fund and other student related social projects stand out. She held the position of the deputy chief of the Administration of the Government of Georgia.

    • Nino Zambakhidze, Chairwoman of Georgian Farmers’ Association.

    Since 2013 Nino has been holding the position of agricultural advisor at Partnership Fund.  Since 2008 she has been an Executive Director of Agro Complex LTD “Georgian Business Zone”. In 2010 Nino founded “Regional Development Association”. She was awarded with a national business-prize “Merkury 2011” where she received an honorable title of “Woman Entrepreneur of the Year”. She was the first woman chosen as a coordinator of “Invest in Future” organization created in 2012 under the patronage of Hilary Clinton.

    • Cristina Doros, Visa Regional Manager for the Caucasus Region

    Cristina Doros oversees Visa’s growth of the electronic payments business in Caucasus region. Since 2016, Cristina joined Visa to lead the regional Core Products team, and has been representing acting Vice-President, Head of Solutions, Visa CISSEE since 2019. Cristina is one of the CISSEE representatives in CEMEA Women’s Leadership Network and key lead of regional diversity initiatives.

    The educational program is available free for all pre-registered participants.

    Detailed information about #She’sNext educational program is available on Visa Facebook.

    Online registration for the 1st webinar “Power of Leadership - How Do Women Generate Leadership & What Skills Do Women Need to Be an Effective Leader” is available via the link: bit.do/shesnextgeorgia

  • Explore the Black sea Jazz Festival with Visa
    • Visa became the official sponsor of the Black see Jazz Festival
    • Consumers paying with their Visa cards issued by TBC bank will get discounts at the Black sea Jazz Festival

    Tbilisi, 21 August 2020 – Visa today announced that it will be sponsoring theBlack sea Jazz Festival, one of the most visited and popular music event in Georgia. The event, taking place in Batumi over three days from 21-23 August, will host thousands music lovers enjoying live performances from artists including headliners: Giorgi Mikadze, Nino Katamadze, Luka Topuria’s trio, Stephane, Young Georgian Lolitaz and MokuMoku.

    To make the music experience even more enjoyable for the festival-goers, Visa and its partners TBC Bank and Eastern Promotions are offering some additional perks to all cardholders of Visa cards issued by TBC bank, including 10% cashback while purchasing tickets and 10% discount on spot in the bar.

    “Visa is a partner of numerous major global and national projects, including the Olympic Games and FIFA™ World Cups," said Cristina Doros, country manager for the Caucasus region, Visa, CISSEE. “Regional and local sponsorship is also our focus, and we are proud of our successful partnership with music festivals in Ukraine, Georgia, Belarus and Serbia. Music brings people together and talks to everyone with universal language of melody, rhythm and emotion. For us as a global brand, partnering with Black Sea Jazz Festival is an opportunity to contribute to the cultural heritage of Georgia, interact with our business partners and Visa cardholders at an emotional level, and encourage cashless payments via explicit demonstration of their advantages for the consumers.”

    “We are pleased to host 14th Black Sea Jazz Festival, despite difficult times, and we are honored to have such a reliable partner as Visa. In these times, it was crucial to support Georgian artists and not to break our annual tradition of hosting festival, which everyone is awaiting year after year. This year music lovers will enjoy the program specially prepared by the Georgian artists for this festival,” – noted the representatives of Eastern Promotions.

    ###

    About Visa Inc.

    Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.corporate.visa.com, www.visasoutheasteurope.com, https://www.facebook.com/VisaGeorgiaGE, www.visanewscissee.com

  • Myhome and Visa launch a new campaign to support local tourism

    The campaign is a part of Visa’s global initiative to support small businesses around the globe

    TBILISI, 13 July, 2020 - Visa today announced the launch of a joint 2-months, “Your Summer is here” campaign with a real estate platform Myhome.ge to support domestic tourism in Georgia.

    Starting from August 1st, 2020 first 200 consumers booking a property through Myhome.ge with their Visa card will receive a 20% of cashback of maximum 100 GEL back to their account. The aim of the campaign is to promote local touristic destinations and support tourism business that have been most adversely affected by the pandemic.

    The joint campaign “Your Summer is here” is part of Visa’s global initiative “Where You Shop Matters”, designed to support micro and small businesses around the globe as they go through the recovery following the COVID-19 lockdown. In Georgia the initiative has been launched in Georgia with Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses and is powered by a number of Visa activities with banks and merchants.

    “It has always been important for Myhome to support and promote domestic tourism, and for this purpose, during 2019, we’ve been introducing different destinations of Georgia to our customers and helped them create an adventure, loaded with impressions. Over the past summer, 125,000 users have found a place, where to stay daily, with the help of our platform. We want to simplify this process even more and create a platform where you can easily find and book a residential apartment, hotel, house or a cottage” – said Madona Kachkachashvili, Myhome Product Owner.

    “Small businesses are at the center of our local communities and global economies. Being a global brand we’re well aware how important it is to be locally relevant and contribute to the communities we are part of. Especially now that we’re going through these hard times. With this campaign and “Where You Shop Matters” global initiative we support small business as well as encourage consumers to think of the positive impact each of them can make for the local travel industry. We are committed to helping small businesses thrive and expand their purchasing power through Visa’s fast, convenient and secure digital payment options and we will continue to support the big potential of small businesses, everywhere.” – said Cristina Doros, Visa Regional Manager for the Caucasus region.

    ###

    About Visa Inc.

    Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit www.corporate.visa.com, www.visasoutheasteurope.com, https://www.facebook.com/VisaGeorgiaGE, www.visanewscissee.com

  • The Visa Foundation Announces Grantee to Support COVID-19 Recovery in Central Europe (including Georgia), Middle East and Africa

    Funds will support relief efforts being undertaken by the Red Cross

    Tbilisi, May 13, 2020 – The Visa Foundation today announced its approval of a $1.6 million COVID-19 relief grant to the Red Cross to support their COVID-19 recovery programs across Central and Eastern Europe, Middle East and Africa. The Red Cross is supporting the frontline response to the pandemic and providing critical services for vulnerable communities through public health and disaster relief services.

    This grant is part of the Visa Foundation’s previously announced $210 million global commitment, with $10 million in COVID-19 relief focused on the emergency needs announced this week for organizations worldwide and another $200 million to address longer-term needs of the small and micro business community over the next five years. Globally, the Visa Foundation is providing $4.3 million in funding to support the Red Cross’ COVID-19 programs.

    “Societies around the world have faced unprecedented challenges as a result of the COVID-19 pandemic, with the outbreak placing immense strain on public health providers and other essential services,” said Andrew Torre, Regional President CEMEA, Visa. “We are incredibly grateful and inspired by the tireless work of all humanitarian organizations at this time, and are pleased the Visa Foundation grants will support the ongoing efforts of the Red Cross.”

    Across the CEMEA region, COVID-19 has placed additional challenges on communities, with many already suffering the effects of poverty, insecurity, conflict or climate change. The grant to the Red Cross aims to provide much needed support to continue providing vital services across the region.

    “We’re grateful for the amazing work humanitarian assistance organizations are providing to communities around the world affected by the COVID-19 pandemic, “ said Graham MacMillan, president of the Visa Foundation. “The Visa Foundation is proud to offer these grants to support these organizations’ mission-critical work during these perilous times.”

    The forthcoming 5-year $200 million program will support small and micro businesses, with a focus on fostering women’s economic advancement, both of which will be critical to long-term economic recovery from the COVID-19 pandemic. This commitment expands the Visa Foundation’s long-standing support for small and micro businesses globally. Additional information on the Foundation’s grant and investment strategy will be shared in the coming months.

    For more information: 

    About the Visa Foundation

    The Visa Foundation seeks to support inclusive economies where individuals, businesses and communities can thrive. Through grantmaking and investing, the Foundation prioritizes the resilience and growth of micro and small businesses that benefit women. The Foundation also supports broader community needs and disaster response in times of crisis. The Visa Foundation is registered in the U.S. as a 501(c)3 entity. For more information, visit https://usa.visa.com/about-visa/philanthropy/visa-foundation.html.

    About Visa Inc.

    Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/about-visa, visa.com.ge, facebook.com/VisaGeorgiaGE

  • Visa informed banks of the mechanism to process transactions with expired cards

    Tbilisi, Georgia – 22 April 2020 — Visa provided guidance to merchants, issuers and acquirers for operations with expired cards during COVID-19 pandemic to ensure that all Visa cardholders in Georgia can use their cards for payments without interruptions.

    During this period, Visa encourages issuers not to decline transactions on cards with expired date and check that their host is configured to accept transactions from expired cards.

    If the issuer host is available, issuers should make decisions on the transaction depending on host setup, available funds and account standing. Additionally, if the issuer host is unavailable, on an issuer’s approved instructions, Visa may make changes to the settings to disable validation of the card expiration date.

    Visa cardholders with expired cards should contact their issuing banks to check on the operations with their cards. 

    “Recognizing the challenges banks may experience with reissuing and delivering cards to their cardholders during pandemic, Visa reminded our client-banks in Georgia of the authorization requirements should a cardholder present an expired card. As Visa we can and will support transactions even with expired date to help our client-banks manage the cards logistics and Visa cardholders pay with Visa - securely and conveniently as usual. We recommend banks to check the configuration on their side and are ready to work with all our client-banks to support the mechanism of processing transactions with expired cards”, said Cristina Doros, Visa’s country manager for the Caucasus region. 

     

    # # #

    About Visa Inc.

    Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit usa.visa.com/about-visa, www.visasoutheasteurope.com, https://www.facebook.com/VisaGeorgiaGE

Business News

The capital budget proposed 1 800 000 will be saved

The capital budget proposed 1 800 000 will be saved

City government 2015 budget amendments. It was presented by Mayor David Narmania said the budget ame...

Railway station to be opened in Batumi

Railway station to be opened in Batumi

Construction of a railway station started many years ago but terminated shortly after will come to a...

Prime Minister meets with businesspersons in Kakheti

Prime Minister meets with businesspersons in Kakheti

Georgia’s Prime Minister Irakli Gharibashvili visited eastern Kakheti region within the framework of...

The Official Value of Dollar – 2.2533 GELS

The Official Value of Dollar – 2.2533 GELS

The official value of US Dollar reached 2.2533 GEL (Lari). National Bank of Georgia set the official...

MOST READ

« September 2020 »
Mon Tue Wed Thu Fri Sat Sun
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30        

About

The News Agency,
NEWSDAY.GE is
a part of STARVISION
Media Group.
It made its first
appearance on the Internet..More

 

Contact

NEWSDAY Ltd.
Lechkhumi street.43

Georgia,Tbilisi

Phone: (+995 32) 257 91 11
E-mail: avtandil@yahoo.com

 

 

 

Social Media